Posts with tag

predictive analytics
Predictive Analytics: Using AI to Forecast Customer Behavior on Your Website

Predictive Analytics: Using AI to Forecast Customer Behavior on Your Website

Introduction to Predictive Analytics Predictive analytics is an advanced analytical technique that utilizes artificial intelligence (AI) and big data to identify patterns and predict future outcomes based on historical data. In the context of digital marketing, businesses leverage predictive analytics to gain deeper insights into customer behavior, preferences, and trends. This sophisticated approach not only…
Read More